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For me, it came down to three hardtop convertibles... BMW 3 series (335/328), Infiniti G37, and Lexus ISC (350/250). Each one has some strong points but eventually came down to a balance of aesthetics, ride, and (of course) cost.BMW - ride/power are great, but the interior is rather utilitarian, almost plain. Exactly what you'd expect with a German car, but not my style. One great feature that the others lack - you can drop the convertivle top from the outside before you get into the car by using the key fob. As for price, the 335 is expensive. The 328 is cheaper, but still more than Lexus/Infiniti. Since they throw in maintenence free, it comes close. Lacks the cool factor of the other two cars because their hardtop convertible is 3 years old now.Infiniti - overall, may very well be the best of the 3 in my opinion. Great interior, lots of power, has the "cool factor" / new feel, LOTS of bells and whistles (great audio system, navigation is awesome, best of the ones here). Minor thing - I'm sensitive to smells, and for whatever reason, all the Infiniti's I've driven have had some weird smell come out of the vents as soon as you start the air conditioner. My wife has had one for a year and it has never gone away. Nonetheless, I was about to drive off with a G37 convertible, but I didn't because of the price. The G37 and IS350C are comparable in terms of power and price, but I didn't think it was worth the extra money above the Lexus IS250C.Lexus - clearly the IS250C is less powerful than all of the others mentioned above. If you want power, get a 335i convertible (or, if you can afford it, an M3). If you want a good value, get the IS250C. It is certainly cool (even the ads are cool), the interior is great, and power is enough to keep me satisfied. It came down to me realizing that you buy a convertible to enjoy the weather with the top down, not the roar of the engine. I've only had the car for 2 days, but I've put 150 miles on it. The ride is smooth (if you want sporty, go BMW). The seats are very comfortable... This is a personal preference, I like softer cusioning in the seats and smooth leather, but BMW and Infiniti leather are not soft. Thankfully, no funny smell from the vents (see Infiniti above). You can't drop the top from outside the car with the key fob (like you can with BMW), but you can open all the windows that way. My only two gripes - acceleration at low gears is not great (as expected, given the engine) and the sound system may not be loud enough when the top is open (maybe I should've gotten the upgraded sound package).All in all, I think it comes down to a lot of subjective factors (I think the Lexus looks best, the BMW drives best, and the Infiniti has the coolest gadgets), balanced against two objective factors (horsepower and cost). For me, the Lexus IS250 won out and I'm happy with my decision