The time has come to move on from teaser images; Kia has finally pulled the covers off its new plug-in hybrid concept. As this is being written ahead of the official unveiling at the Chicago Auto Show, we know a few more details about the concept, but we are still largely in the dark about the technical nitty gritty. The Ray rides on the same 106.3 inch wheelbase as the Hyundai Blue-Will PHEV concept but the overall length is four inches greater.
The Kia design team under Peter Schreyer has put a lot of emphasis on the aerodynamics of this concept, giving it a longer tail and, thanks to a roof that's four inches lower, a smaller frontal area than the earlier Hyundai concept. The aero number will also benefit from narrower tires, with the Kia rolling on 195/50R20 tires compared to the 245/40R20 rubber on the Hyundai.
The debut of the Ray also marks the launch of Kia's new green sub-brand, EcoDynamics. Like Volkswagen's BlueMotion and Ford's Econetic, EcoDynamics will denote the most efficient variants of Kia's model line. We can expect to see the new badge showing up on Kia's in the near future.
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